Strategy - Collaboration - Content
Kohl’s is one of the largest retailers in the US, operating over 1,160 retail stores across 50 states. For their ambitious Yes2You Anniversary campaign they turned to Deloitte Digital to create the campaign and Watts Media for the digital content. The campaign centered on surprising and rewarding loyal Kohl’s customers (loyal moms) with small gifts that made a big impact.
Capture the excitement and energy of loyal moms as they received these gifts, and share that enjoyment on social media to drive engagement through views, comments, likes, and awareness.
The result of the Yes2You campaign was a resounding success. The videos Watts produced helped drive traffic and sales during Kohl’s October loyalty event as well as spurred engagement that built momentum for the holidays. In addition, the campaign amplified awareness and sales of key seasonal merchandise and drove home the notion of #Yes2You!
3x #Yes2You impressions over Kohl’s monthly benchmark
10% increase in YouTube View Through Rate over Kohl’s benchmark
15% increase in positive sentiment over Kohl’s benchmark
5x increase in engagement on Facebook
250,000+ Facebook views per video (on average)
10 videos produced in 23 days
8 states and 9 cities across the United States
4 day turnaround for each video from surprise to video publishing
18,000+ air miles to shoot locations