Cisco Motific Launch Video - Introducing Cisco’s First Enterprise GenAI Governance Platform
Cisco partnered with Watts Media to create the launch video for Motific, the company’s first SaaS platform designed to accelerate and govern enterprise generative AI deployments. Born inside Outshift, Cisco’s “Skunkworks” arm for emerging technologies, Motific gives IT and security teams a unified view of the entire GenAI lifecycle — from assessment to experimentation to production - with built‑in controls for data security, responsible AI, and cost management.
As Motific moved from stealth incubation to public release, Cisco needed a launch asset that could clearly articulate the platform’s value, build trust, and signal Cisco’s leadership in enterprise AI.
The Challenge
A Complex Enterprise AI Story
Motific is not a simple app - it’s a model and vendor‑agnostic GenAI orchestration platform that helps organizations deploy AI assistants faster, integrate enterprise data sources, enforce policy guardrails, and monitor performance and risk. Explaining these capabilities in a way that felt simple, visual, and intuitive was essential.
A High‑Stakes Product Debut
This launch represented more than a new product. It was Cisco’s first SaaS offering in the generative AI space, unveiled at Cisco Live EMEA 2024. The announcement video needed to feel authoritative, secure, and forward looking - reflecting both Cisco’s brand and Outshift’s innovation ethos.
Our Solution
Watts Media partnered closely with the Outshift team to understand Motific’s technical foundation and the enterprise problems it solves: accelerating GenAI deployment, reducing risk, enforcing compliance, integrating organization‑wide data, and providing visibility into operational and business metrics.
From that foundation, we built a launch video strategy around three creative pillars:
Clarity Through Storytelling
We translated complex concepts — such as RAG‑based data integration, policy controls, shadow‑AI detection, and multi‑model orchestration — into simple, digestible narrative beats that any enterprise leader could understand.
Visualizing the Invisible
Because Motific operates behind the scenes (governance, monitoring, compliance, data flows), we used dynamic motion graphics, abstract metaphors, and bold visual systems to make invisible AI infrastructure feel tangible and intuitive.
Authority + Momentum
We paired sleek design with confident narration and pacing to communicate trust (Cisco’s core brand value) and innovation (Outshift’s mandate). The result: a cinematic, enterprise‑grade announcement asset built for events, PR, and digital channels.
The Outcome
A Centerpiece of the Cisco Live EMEA Launch
The video served as the hero asset for Motific’s debut at Cisco Live EMEA 2024, introducing the platform to customers, partners, analysts, and the press.
Clear, Confident Communication
The narrative distilled Motific’s complex value proposition — faster GenAI deployment, reduced risk, unified governance — into a message that resonated with both technical and executive audiences.
Brand‑Aligned Design
The visual language reinforced Cisco’s authority in enterprise security and innovation while highlighting Outshift’s forward‑leaning identity.By combining deep technical understanding with bold visual storytelling, Watts Media helped Outshift position Motific not just as a product, but as a statement: Cisco is ready to lead in enterprise AI.
Global Reach
The launch video was deployed across Cisco’s digital ecosystem, event stages, and PR channels, amplifying awareness and establishing Motific as a credible, enterprise‑ready AI platform.
Key Takeaway
Launching advanced AI products requires more than technical accuracy - it requires storytelling that builds trust, clarity, and momentum. Watts Media helped Cisco translate a complex GenAI governance platform into a compelling narrative that introduced Motific not just as a product, but as a statement: Cisco is ready to lead in enterprise AI.