Amazon: Boost Event with FBA - Opening Keynote Video
Watts Delivers High‑Energy Keynote Video for Amazon’s Boost With FBA Conference
Project Overview
The Fulfillment by Amazon team partnered with Watts to develop an energetic opening video for their first‑ever Boost with FBA conference - an event designed to inspire and educate thousands of Amazon sellers. After seeing the impact of the keynote film, Amazon immediately commissioned four additional videos for their breakout sessions.
This project is part of our broader body of Amazon work showcased on our Amazon Video Collection and our full library of Case Studies.
Creative Challenge
Amazon asked us to highlight the value of Fulfillment by Amazon - a topic that can feel technical or utilitarian - while still delivering a cinematic experience that would “wow” an audience of more than 2,000 attendees. The video needed to be bold, memorable, and energizing enough to set the tone for a full day of content‑rich sessions.
Our Solution
Drawing on our deep experience producing brand storytelling videos and our long‑standing partnership with Amazon, we crafted a motion‑design‑driven narrative that brought energy, clarity, and aspiration to the FBA story.
We combined:
Dynamic motion design
Authentic seller interviews
A narrative structure that celebrated the diversity and ingenuity of Amazon’s seller community
The result was a seamless, high‑impact film that captured the spirit of the event and resonated deeply with the audience.
Explore more of our Amazon storytelling work on the Amazon Showcase page.
Results
The keynote video was an instant hit. Amazon was so thrilled with the outcome that they asked us to produce the following year’s keynote video—along with every breakout session video for the event. And after that year, they asked again.
This ongoing partnership reflects our ability to deliver consistent, high‑quality creative that supports Amazon’s mission and elevates their seller community.
See additional examples of long‑term client partnerships in our Case Studies.
