Amazon: The Makers of Wonderful Things — A Holiday Animation Celebrating FBA Sellers
A Seasonal Story Showing How Fulfillment by Amazon Helps Sellers Thrive
Amazon’s Fulfillment by Amazon (FBA) team partnered with Watts Media to create a whimsical holiday animation that highlights how FBA supports sellers during the busiest—and most stressful—time of the year. The goal was simple: remind sellers that with FBA, the holidays can be joyful, efficient, and wonderfully profitable.
The Creative Challenge
Showcase the benefits of FBA in a fun, festive, and memorable way
The FBA team needed a video that would:
Capture the magic and chaos of the holiday season
Communicate the operational advantages of FBA
Appeal to sellers preparing for peak demand
Deliver a message that was both informative and emotionally warm
They wanted something playful, poetic, and unmistakably “holiday.”
Our Solution
A custom‑animated holiday poem brought to life with original characters
Watts Media developed a fully original animated short inspired by the cadence of a classic holiday poem. The creative approach included:
Custom character design representing makers and sellers
A rhythmic, storybook‑style narration that feels nostalgic and festive
Bright, whimsical animation that captures the energy of peak season
Messaging centered on how FBA simplifies holiday fulfillment
The story reminds sellers that with FBA handling storage, packing, shipping, and customer service, they can focus on what matters most—creating wonderful things.
The Results
A seasonal hit that Amazon brought back year after year
The animation resonated so strongly with Amazon’s internal teams and seller audiences that Amazon re‑launched the video for two additional holiday seasons. It became a recurring piece of seasonal content that reinforced the value of FBA during the most critical time of year.
