Watts Unique Approach Provides for Authentic Storytelling

Voyager Capital: The Seed

At Watts, we use stories and analogies to clearly communicate underlying themes that are present but at times veiled within unfamiliar or specialized subject matter. When Voyager Capital came to us seeking a video that would convey their company philosophy to potential investors, we found the story within their organization and told it metaphorically.

Voyager had a unique message to share, but was hampered with challenges in relation to budget and proximity of the interview subjects. 

Using handheld DSLRs Watts shot on location in city parks and our own backyards to focus on the micro detail of a seed’s journey from dirt to harvest.  Using a remote phone line, we were able to interview 10 recipients of Voyager’s Seed Capital and use the audio in its raw form to contribute to the authenticity of the message which blended perfectly with the natural imagery used in the piece. 

An artistic and unique approach to capital investment marketing.