We make great creative content, but if we made doorknobs, they'd be pretty great too.
Watts believes that truly great creative hits you in the head, the heart and the gut.
Everything we do at Watts is done with this in mind. It’s for this reason that we are able to create powerful, permanent connections between brands and consumers.
We are Watts. We make great content, but if we made doorknobs, they’d be great too.
In The Beginning
The Microsoft OneNote asked Watts to create a back-to-school video that would excite students to use OneNote’s digital handwriting capabilities. In response, Watts produced a video devised to engage viewers in a nostalgic yet unsparing discussion of the ongoing struggle between individuality and efficiency. It relayed that OneNote is the fulfillment of the dream we have always had: to be uniquely ourselves and all the while efficient — to be without limitation. Limitless.
To take their 2014 Discover Conference to the next level, HP turned to Silverstein & Associates and Watts to push the limits of CEO Meg Whitman’s speaker support throughout the entire conference. By supporting her presentation with imagery, contemporary graphics and fluid animation; we were able to exceed our client’s ask and give the audience a look at the past, present and future of HP.
Fluor Video Language
The Fluor brand has stood strong and steady for over 100 years. We were tasked with reenergizing their Fluor Construction division by creating a fresh and exciting brand guide for all of their internal and external video communication. This is an edit we created to establish the tone of the campaign.
OneNote: Boxing Fish Sushi
Microsoft’s OneNote wanted to tell a personal story of how OneNote helps small business owners turn their dreams into reality. We teamed them up with Kevin Griffin, owner and the head chef of Boxing Fish Sushi to tell a story about what happens when passion meets technology.
Voyager Capitol: The Seed
At Watts, we use stories and analogies to clearly communicate underlying themes that are present but at times veiled within unfamiliar or specialized subject matter. When Voyager Capital came to us seeking a video that would convey their company philosophy to potential investors, we found the story within their organization and illustrated it metaphorically.
“But what does it do?” A lot of the time the hardest part of creating a product is explaining clearly what it does, how it works and just how it could be useful to any given customer. Here’s an example of how Watts can work with your team to develop your brand’s voice, core messaging and present potential customers with your unique value proposition.
Intel Developer Profiles
These video portraits assisted Renee James, GM of Intel’s Software and Services Group, in speaking to a crowd of thousands at Intel’s Developer’s Forum (IDF ’12). These candid videos reveal that ‘real life’ for developers is fraught with everything from cross-platform operability challenges to getting themselves noticed in an oversaturated industry.
Watts Motion Reel
Here’s a compilation of some of the projects we liked the most.
Sarah and Sean are entertaining some pretty important guests. See how Bing Food & Drink and One Note helped them pull off their special night.
100 Years of Fluor
A journey through the rich history of a company that spans more than a century.
The Fluor brand has stood strong and steady for over 100 years. We were tasked with reenergizing their Fluor Construction division by creating a fresh and exciting anthem film for their division to rally around. We chose the mantra “Fluor Builds,” for the film. A mantra that speaks to Fluor’s ability to build everything from gold mines to careers and communities.
Born In Silence
To help break the culture of silence surrounding stillbirth, Watts spoke to mothers about their experiences of giving birth to a stillborn child. This short film filled with honest, painful, touching stories did a world of good for mothers around the world in desperate need of connecting with others who had experienced a similar loss.
In 1911, Norwegian Roald Amundson and Englishman Robert Scott risked their lives to become the first man to reach the South Pole. Their was only one victor. One man survived, the other did not. To emphasize the challenges that lay ahead for Intel, President Renee James used this opening video to underscore the distinction between winning and losing in the market.
I Want i-Lab!!!
It’s not as easy as you might think to make something look this bad. Inspired by our favorite “As Seen on TV” commercials, we created a parody for Intel’s new i-Lab technology. This may have been the most fun we’ve ever had working on a project.
Great stories engage viewers and resonate long after the final frame. Stories are not simply entertainment but a powerful method of communication – the difference between speaking words at an audience and giving them an authentic, lasting experience.
Watts produces global, media-driven, live events for some of the world’s largest organizations. From page to stage, we put the audience first. We believe in designing the event, the media and the content with one goal in mind: to capture the hearts and minds of the participants.
A prime example of our work with live events was the 2012 Fluor Centennial Celebration (Silver Anvil Award Winner). Fluor, one of the largest engineering, procurement firms in the world, assigned Watts with developing, producing and executing the multimedia and live event mega-project. The Centennial Celebration was to take place throughout the 2012 calendar year and would be used as the focal point for an all-encompassing marketing effort.
Click on the image below to see the case study.
We believe in artful, tactical, content campaigns that strategically impact your target audience. To do this, we create multi-layered social campaigns that can be heard above the noise and deployed across all platforms.
When Intel decided to promote and advance HTML5 they turned to Watts to generate ideas on how they could authentically engage with developers. The result was HTML5 Hub, an integrated social campaign and online community for developers by developers.
Click on the image below to go to the HTML 5 Hub
Every brand has a story. Conveying the essence of that story in a logo, graphic or text is how we create beautiful, inspired design and spread your message to others. Design doesn’t just add value; it creates it.
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