We make great creative content, but if we made doorknobs, they'd be pretty great too.
Watts believes that truly great creative hits you in the head, the heart and the gut.
Everything we do at Watts is done with this in mind. It’s for this reason that we are able to create powerful, permanent connections between brands and consumers.
We are Watts. We make great content, but if we made doorknobs, they’d be great too.
Microsoft OneNote believes in transforming education with intuitive technology catered to the individual learner’s approach. They are partnering with educators and schools around the world to sponsor the Redefining Learning Conference. To help OneNote scale up their conference, we created this short video to give potential educators and showcase schools a sample of what they can expect from the conference.
Kohl’s: #Yes2You – Kristin
As part of their Yes2YouLoyalty Program, Kohl’s surprised busy mom and loyal Yes2You Rewards member, Kristin, with her wellness wish come true. Watts was invited to tell the story of this deserving mom and show Kohl’s commitment to their customers.
Keeping the attention of customers in an increasingly digital world is challenging. In this video we tell the story of Contoso, a fictional coffee roaster and retailer struggling to take advantage of technology’s critical role in their business. This video sets the stage for a live presentation in which solutions are demonstrated.
OneNote: Boxing Fish Sushi
Microsoft’s OneNote wanted to tell a personal story of how OneNote helps small business owners turn their dreams into reality. We teamed them up with Kevin Griffin, owner and the head chef of Boxing Fish Sushi to tell a story about what happens when passion meets technology.
NW Folklife: Dejah Leger
NW Folklife asked Watts to produce a series of videos showcasing local performers/contributors of the 2015 NW Folklife Festival. In this first of five videos, we meet Dejah Leger, a Crankie artist and musician. What’s a Crankie? Watch and discover why this 19th century art form still captivates audiences today.
Voyager Capital: The Seed
At Watts, we use stories and analogies to clearly communicate underlying themes that are present but at times veiled within unfamiliar or specialized subject matter. When Voyager Capital came to us seeking a video that would convey their company philosophy to potential investors, we found the story within their organization and illustrated it metaphorically.
In 1911, Norwegian Roald Amundson and Englishman Robert Scott risked their lives to become the first man to reach the South Pole. Their was only one victor. One man survived, the other did not. To emphasize the challenges that lay ahead for Intel, President Renee James used this opening video to underscore the distinction between winning and losing in the market.
“But what does it do?” A lot of the time the hardest part of creating a product is explaining clearly what it does, how it works and just how it could be useful to any given customer. Here’s an example of how Watts can work with your team to develop your brand’s voice, core messaging and present potential customers with your unique value proposition.
HP Discover 2014
To take their 2014 Discover Conference to the next level, HP turned to Silverstein & Associates and Watts to push the limits of CEO Meg Whitman’s speaker support throughout the entire conference. By supporting her presentation with imagery, contemporary graphics and fluid animation; we were able to exceed our client’s ask and give the audience a look at the past, present and future of HP.
Intel Developer Profiles
These video portraits assisted Renee James, GM of Intel’s Software and Services Group, in speaking to a crowd of thousands at Intel’s Developer’s Forum (IDF ’12). These candid videos reveal that ‘real life’ for developers is fraught with everything from cross-platform operability challenges to getting themselves noticed in an oversaturated industry.
Watts Motion Reel
Here’s a compilation of some of the projects we liked the most.
Sarah and Sean are entertaining some pretty important guests. See how Bing Food & Drink and OneNote helped them pull off their special night.
100 Years of Fluor
A journey through the rich history of a company that spans more than a century.
I Want i-Lab!!!
It’s not as easy as you might think to make something look this bad. Inspired by our favorite “As Seen on TV” commercials, we created a parody for Intel’s new i-Lab technology. This may have been the most fun we’ve ever had working on a project.
Great stories engage viewers and resonate long after the final frame. Stories are not simply entertainment but a powerful method of communication – the difference between speaking words at an audience and giving them an authentic, lasting experience.
Watts produces global, media-driven, live events for some of the world’s largest organizations. From page to stage, we put the audience first. We believe in designing the event, the media and the content with one goal in mind: to capture the hearts and minds of the participants.
A prime example of our work with live events was the 2012 Fluor Centennial Celebration (Silver Anvil Award Winner). Fluor, one of the largest engineering, procurement firms in the world, assigned Watts with developing, producing and executing the multimedia and live event mega-project. The Centennial Celebration was to take place throughout the 2012 calendar year and would be used as the focal point for an all-encompassing marketing effort.
Click on the image below to see the case study.
We believe in artful, tactical, content campaigns that strategically impact your target audience. To do this, we create multi-layered social campaigns that can be heard above the noise and deployed across all platforms.
When Intel decided to promote and advance HTML5 they turned to Watts to generate ideas on how they could authentically engage with developers. The result was HTML5 Hub, an integrated social campaign and online community for developers by developers.
Click on the image below to go to the HTML 5 Hub
Every brand has a story. Conveying the essence of that story in a logo, graphic or text is how we create beautiful, inspired design and spread your message to others. Design doesn’t just add value; it creates it.
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