We are Watts, an interdisciplinary film and design studio based in Seattle, Washington.
The Sioeye Iris4G camera is the first all in one camera for broadcasting outdoor adventures live. To bring this exciting new product to market, Sioeye turned to Watts to create an eye-catching film that would inspire extreme sports athletes to purchase a Sioeye camera and live stream their adventures to their expanding digital audience. To accomplish this ask, Watts created “Along for the Ride”, a fast paced anthem film that follows a hero embarking on a treacherous stunt that his captive live audience will never forget.
The Force of Fashion
Star Wars fangirls are everywhere! And no, this is not a recent phenomenon. We were excited when Kohl’s asked us to create this short film for their Yes2You Rewards program that celebrates four of those inspiring Star Wars fangirls and their positive influence for fangirls everywhere.
Social Emotional Learning (SEL)
Committee For Children
At the request of a non-profit client, Watts underscored the importance of Social Emotional Learning — skills that ready students for academic and relational development — through the creation of an animated video, from conception to final production.
NW Folklife: Draze
NW Folklife asked Watts to produce a series of videos showcasing local performers/contributors of the 2015 NW Folklife Festival. Here is one of them.
Voyager Capital: The Seed
At Watts, we use stories and analogies to clearly communicate underlying themes that are present but at times veiled within unfamiliar or specialized subject matter. When Voyager Capital came to us seeking a video that would convey their company philosophy to potential investors, we found the story within their organization and illustrated it metaphorically.
HP Discover 2015
To take their 2015 Discover Conference to the next level, HP turned to Silverstein & Associates and Watts to push the limits of the General Session’s speaker support throughout the entire conference. By supporting presentations with imagery, contemporary graphics and fluid animation; we were able to exceed our client’s ask and give the audience a look at the past, present and future of HP.
When the LAUSD challenged teachers to improve their instruction, Gene Wong and Louis Tapia took it to heart and launched Kindle the Passion Academy, a pilot program within Madison Middle School. These two teachers turned entrepreneurs then partnered with Microsoft to get their students the resources they need to thrive. The results, like the teachers themselves, are truly inspiring.
“I have a ton of kids who like playing video games, my argument to them is stop playing and start making.”
– Louis Tapia
In 1911, Norwegian Roald Amundson and Englishman Robert Scott risked their lives to become the first man to reach the South Pole. There was only one victor. One man survived, the other did not. To emphasize the challenges that lay ahead for Intel, President Renee James used this opening video to underscore the distinction between winning and losing in the market.
Kohl’s: #Yes2You – Back to School
As part of their Yes2YouLoyalty Program, We partnered with Deloitte Digital and Kohl’s to celebrate some of their most loyal customers with a #YESMoment to make sure their kids were confident and ready for their best year yet.
In the Beginning
OneNote asked us to create a film that would inspire students to try some of OneNote’s latest features for staying organized and productive. We chose to tell a high level story focusing on the journey of technology, from it’s inception to ultimately becoming an extension of ourselves. OneNote and Microsoft are squarely positioned at the end of technology’s journey, which is really just a beginning.
“But what does it do?” A lot of the time the hardest part of creating a product is explaining clearly what it does, how it works and just how it could be useful to any given customer. Here’s an example of how Watts can work with your team to develop your brand’s voice, core messaging and present potential customers with your unique value proposition.
Analyzing and interpreting customer data can be a challenging process. Explaining this process in a simple and exciting way is a whole other challenge. So Slalom Consulting asked Watts to create an animated introduction to their Customer Insight product, which simplifies customer data connections so retailers can spend less energy analyzing and more energy developing relationships.
Watts Motion Reel
Here’s a compilation of some of the projects we liked the most.
Sarah and Sean are entertaining some pretty important guests. See how Bing Food & Drink and OneNote helped them pull off their special night.
100 Years of Fluor
A journey through the rich history of a company that spans more than a century.
Great stories engage viewers and resonate long after the final frame. Stories are not simply entertainment but a powerful method of communication – the difference between speaking words at an audience and giving them an authentic, lasting experience.
Watts produces global, media-driven, live events for some of the world’s largest organizations. From page to stage, we put the audience first. We believe in designing the event, the media and the content with one goal in mind: to capture the hearts and minds of the participants.
A prime example of our work with live events was the 2012 Fluor Centennial Celebration (Silver Anvil Award Winner). Fluor, one of the largest engineering, procurement firms in the world, assigned Watts with developing, producing and executing the multimedia and live event mega-project. The Centennial Celebration was to take place throughout the 2012 calendar year and would be used as the focal point for an all-encompassing marketing effort.
We believe in artful, tactical, content campaigns that strategically impact your target audience. To do this, we create multi-layered social campaigns that can be heard above the noise and deployed across all platforms.
When Intel decided to promote and advance HTML5 they turned to Watts to generate ideas on how they could authentically engage with developers. The result was HTML5 Hub, an integrated social campaign and online community for developers by developers.
Every brand has a story. Conveying the essence of that story in a logo, graphic or text is how we create beautiful, inspired design and spread your message to others. Design doesn’t just add value; it creates it.
101 Yesler Way Suite 401
Seattle, WA 98104