Creative Marketing Campaign Delivers Digital Content and 250,000 YouTube Views

Situation

Kohl’s is one of the largest retailers in the US, operating over 1,160 retail stores across 50 states.  For their ambitious Yes2You Anniversary campaign they turned to Deloitte Digital to create the campaign and Watts Media for the digital video marketing content.  The campaign centered on surprising and rewarding loyal Kohl’s customers (loyal moms) with small gifts that made a big impact.

Solution

Capture the excitement and energy of loyal moms as they received these gifts, and share that enjoyment on social media to drive engagement through views, comments, likes, and awareness.

Results

The result of the Yes2You campaign was a resounding success. The videos Watts produced helped drive traffic and sales during Kohl’s October loyalty event as well as spurred engagement that built momentum for the holidays. In addition, the campaign amplified awareness and sales of key seasonal merchandise and drove home the notion of #Yes2You!