Animation vs. Live Action: The Great Debate
Animation and live action video are both powerful mediums for storytelling, but they offer distinct benefits. Animation provides greater control over visual elements, enabling precise storytelling. While live action can bring a more authentic and real-life experience to the viewer.
Xbox Takes a Giant Leap Forward with Accessibility
When Xbox wanted to announce a suite of accessibility features for Forza Motorsport, they turned to Watts to help craft a story. We focused on one amazing new feature - Blind Driving Assits. This new feature allows visually impaired players to drive, taking the game to a whole new level.
From Planning to Playback: A Realistic Guide to Video Creation
Making a video is like ordering a pizza. You think it'll take 30 minutes, but it'll probably be closer to 3 hours, and it'll cost you way more than you expected!
But don't worry, we've got some fantastic tips from the pros.
Why Video is the 2023 Marketing Medium of Choice
For marketers, video is the most popular media format for the fourth year in a row and it continues to generate the highest ROI among media formats, outpacing images and blog posts combined.
Here are some other video statistics for you to consider...
87% of marketers feel that video has a direct, positive impact on sales
91% of businesses use video as a marketing tool
YouTube continues to dominate the video platform space, with 90% of video marketers using the platform
Video is preferred by 80% of people over written text
96% of people turn to videos to learn more about a product or service
Social media video ads generate 12 times more shares compared to image-based ads
Reach Out
Need help with your next video project? Not sure where to start?
Drop us a note and we'll set up some time to chat. hello@wearewatts.com