Watts Coffee Kit

As part of the Watts rebranding strategy, we created a homemade, pour-over coffee kit. The goal was to send the kits to companies and organizations we wanted to work with and ultimately create awareness of the Watts brand, maybe sparking a little curiosity.

 
Coffee Gif.gif
 

The idea was simple, "make something cool and send it out" but the execution turned out to be more challenging than anticipated. We ended up building everything ourselves: the shipment packaging, the coffee bags, painting the pipe, custom brewing instructions and a hand written letter.