Carbon is a 3D printing and manufacturing company that works at the intersection of hardware, software, and molecular science. Their vision is a future fabricated with light, where traceable, final-quality parts are produced at scale.

SpeedCell Announcement and Adidas Partnership

Imagine an end to prototyping, an end to spending tons of time and resources to produce a part not suited for end-use due to its mechanical properties and surface finish. Carbon imagined this world and then created technology that’s helping them realize it. Most recently, they announced a new ecosystem of products and partnered with Adidas to launch Futurecraft 4D, printing shoes at scale. And they turned to Watts to help tell their story.



CLIP Technology Overview

The technology that makes this kind of 3D printing possible is called CLIP, Continuous Liquid Interface Production. Carbon tasked Watts with explaining CLIP and Thermal Curing, a very complicated but mind-blowing innovation, as clearly as possible. The result is a film that mixes real imagery of the M1 printer, real isotropic parts, and original illustration and animation.